Jacob & Co. eröffnet Europas größte Boutique in Wien

Gegründet wurde das Unternehmen 1986 von Jacob Arabo ursprünglich als Juwelier für außergewöhnlichen Diamantschmuck. Im Laufe der Jahre wurde das Angebot tüchtig erweitert. Das in New York ansässige Unternehmen hat sich inzwischen auch auf die Herstellung hochpreisiger Luxusuhren in der Schweiz spezialisiert.

   von Edda Stahn
 

Jacob & Co. ist bekannt für extravagante Designs, komplizierte Uhrwerke, innovative Ideen und den intensiven Einsatz von Edelsteinen.

Die Nachfrage ist weltweit enorm, daher baut die Marke ihre bereits vielen internationalen Stützpunkte konsequent in den wichtigen Metropolen weiter aus.

So feierte Gründer und Präsident Jacob Arabo gerade die Eröffnung seiner Boutique im historischen Zentrum von Wien (Bognergasse 7). 

Typisch Arabo nicht nur mal so, es wurde ein hochkarätiges Abend-Event mit ebensolchen Gästen.

 

alle Fotos: © Neal Gedlicka

 

Der bislang größte Jacob & Co. Flagship-Store präsentiert sich als Bühne für Haute Horlogerie, High Jewelry und kühne Extravaganz. Die Auswahl ist faszinierend und inspirierend zugleich. 

„My dream has always been to invent things that haven't been done before. Impossible is not in my vocabulary.“ 

Jacob Arabo 

Jacob & Co. entwickelt und produziert mechanische Uhren mit extrem komplexen Funktionen (genannt Komplikationen), oft im sechs- bis siebenstelligen Preisbereich. 

Bekannt und begehrt ist die Marke auch für ihre Tourbillon-Modelle, die Astronomia-Serie und die Zusammenarbeit z.B. mit Bugatti.

Firmengründer Jacob Arabo liebt Herausforderungen, die als unmöglich umsetzbar gelten. 

Er hat den visionären Anspruch, Uhren zu kreieren, die sich sonst kein anderer traut.

Dedicated to our english readers

The driving force for Jacob & Co. is creativity.
From his earliest beginnings in jewelry and watches, founder and chairman Jacob Arabo has been designing beautiful and innovative products. 

The breadth of Jacob & Co.'s offering shows the brand's insatiable need to produce amazing pieces that the world has never seen before.

For the brand, it's about making the impossible reality.
Jacob & Co.'s mission is to create beautiful, dynamic and unique pieces of watchmaking and jewelry art.

"My father gave me a watch as a gift when I was 13 years old, which displayed two timezones, and it had a gold-plated map of the world on the dial," Mr. Arabo remembers. 

"It had two mechanical movements and that's where the idea for the five timezone watch came from. During my apprenticeship, I learned how to take a watch apart, how many parts there were, and it really moved me how complicated even a simple watch was. For me, I fell in love with watchmaking right then and there, and I started dreaming of making my own watch. My experience there inspires me and drives me still today." 

Step one: jewelry

In 1986, Mr. Arabo launched his own luxury label, Jacob & Co. 

He was forging a name for himself, but in the back of his mind, he still thought about watches. 

"First I concentrated on jewelry, but watches were in the back of my mind," he says. "I kept saying to myself, when I grow up, I'm going to make watches."

Step two: watches

Once Mr. Arabo found success with his jewelry business, he came back to watches. 

He went to Switzerland to find suppliers to make his dream of making fine watches a reality … but was given the cold shoulder by the Swiss.

"The vendors in Switzerland brushed me off," he recalls. 

"It was very difficult to build a relationship with any of them as they were very rude and the prices were too expensive, almost as a punishment for being American. I decided to start with a simpler quartz watch that didn't need the Swiss. I made the Five Timezone watch, where you could change the look of the watch when you wanted to with different bezels and straps. I still wear the first one I made. That timepiece really revolutionized fashion watches."

Step three: celebrity customers

A photo of supermodel Naomi Campbell with the Five Timezone watch put his company on the map for watches. 

In the meantime, his jewelry business was very successful, with celebrity customers clamoring for his unique designs.

After a few years, Mr. Arabo decided to give Switzerland another try and found a better reception this time around. 

Together with a boutique watchmaking firm, he designed a world first, a vertical tourbillon with an outstanding 31-day power reserve.

At that time there was no name for this spectacular watch.

So when a client walked in to the Jacob & Co. store and asked Arabo about the unusual design, he  said, "If you give me the deposit, I will name it after you." 

The man agreed, and the new watch got its name, the Quenttin. 

Later, film director Quentin Tarantino picked up a Quenttin of his own, and wore it on the cover of Vogue. 

Retailing from $360,000, the Quenttin established Mr. Arabo's watchmaking intentions - to make pieces that the world has never seen.

Step four: more complications

"I decided I wanted to go into serious complications, inventing movements that have never been done before," Mr. Arabo details. 

"The SF24, The Epic X skeleton, flying tourbillon baguette watches, then I started with the Astronomia. My staff told me not to invest the money with Luca Soprana and his design studio, Atelier 7h38. Everybody was against it but I decided to do it. And, unlike many of the other Swiss watchmakers, Luca said yes to the Astronomia."

Though Mr. Arabo's creations are risk-taking and unique to high watchmaking, Jacob & Co. is careful to find solutions that are rooted in traditional watchmaking. 

 Though the high complications often turn tradition on its head, the brand is still applying concepts fundamental to horology.

As a jeweler, Mr. Arabo sources rare and exceptional stones with an artist's eye. 

His inventiveness and inspiration merge with the finest jewelry-making techniques. 

 

Inspired by making the impossible a reality, the brand has carved out a niche that is unique in both jewelry and high watchmaking.

All along the way, Jacob & Co. has partnered with the best of the best, including celebrities, supercar maker Bugatti or legendary footballer Lionel Messi.

"I want to be remembered as a trailblazer," Mr. Arabo shares.

"I am not a technician or an engineer, but I am not afraid to invest and develop. I am fearless when it comes to making my vision a reality."

Jacob Arabo has gone from rags to diamonds and tourbillons, and he's not going to stop anytime soon. 

The brand is committed to pushing the limits of high horology and high jewelry. 

Echoing the words of American hero Captain John Paul Jones, Mr. Arabo says, with a smile:

 

"I have not yet begun to create ..." 

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